What Clients Receive
Your clients receive the complete report by email. No account or dashboard login is required; optional secure links support browser viewing, feedback, and the Agency-plan portal.
The email
Clients receive a formatted HTML email that includes:
- Metrics snapshot (Growth+): A summary showing spend, results, cost per result, and return metrics when the source data supports them.
- Performance narrative: A plain-English summary of what happened during the reporting period, covering supported sources that returned reportable data.
- Campaign breakdown (Agency): Performance details showing which campaigns drove results.
- Trend comparison: How this period compares to the last — what improved, what declined.
- Campaign-specific recommendations (Agency): Two to three evidence-grounded next steps or tests tied to supplied campaign metrics and framed with uncertainty when the data cannot establish a cause.
- Optional actions: A secure browser-view link, helpful/not-helpful feedback, and an Agency-plan portal link when enabled.
What clients do NOT see
- No ClientSignal footer branding on paid plans (Free reports include a small attribution)
- No login required to read the report
- No mandatory link — the full narrative is in the email
- No attachments to download
- No requirement to navigate a dashboard to understand the update
See for yourself
View sample reports to see the report structure and presentation using fictional data for different industries and campaign types.