See what your clients will receive

For every dollar you spent on ads this week, you got back $4.20 on Google and $3.80 on Meta — your strongest combined return this month.

Google drove 94 purchases at $34.47 each, with cost per click dropping 6% to $1.14 as your spring sale creative continues to gain traction.

Meta delivered 78 purchases at just $23.72 each, making it your most efficient channel for the second week running.

One thing worth watching: site traffic is up 9% but your checkout conversion rate dipped slightly from 2.8% to 2.5%.

The spring sale campaign is hitting its stride — the combination of warmer weather and seasonal urgency is driving stronger click-through rates on both platforms. The slight dip in checkout conversion is consistent with higher top-of-funnel traffic; more browsers are arriving, but the serious buyers are still converting at a healthy rate.

There's room to test scaling Meta spend given the $23.72 cost per purchase — if that efficiency holds at higher budgets, it could be your biggest growth lever this quarter. Worth keeping an eye on the checkout conversion rate to make sure the gap between traffic and purchases doesn't widen further.

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