Summit Digital
View in browserWeekly Performance Report
172 purchases at a 4.1x blended return
- Reporting period
- July 1–7, 2026 (America/Denver)
- Currency
- USD
- Prepared for
- Greenfield Outdoor Co.
Performance snapshot
Google Ads
- Spend
- $3,240
- Results
- 94 purchases↑ 11.9% vs prior period
- Cost / purchase
- $34.47↓ 5.8% vs prior period
- ROAS
- 4.2x ROAS
Meta Ads
- Spend
- $1,850
- Results
- 78 purchases↑ 6.8% vs prior period
- Cost / purchase
- $23.72↓ 3.1% vs prior period
- ROAS
- 3.8x ROAS
Client brief
What changed
Paid media generated 172 purchases from $5,090 in spend, with an estimated $20,638 in tracked revenue and a 4.1x blended return.
Google produced 94 purchases at $34.47 each and returned $4.20 for every dollar spent.
Meta added 78 purchases at $23.72 each while holding a 3.8x return.
Spring Sale — Prospecting produced 54 Meta purchases at 4.1x, making it the clearest place to test incremental volume.
What it means
Meta's lower cost per purchase is the clearest observed efficiency advantage, while Google supplied more total purchase volume.
Account-level results cannot confirm the cause, but the campaign split shows the strongest performance is concentrated rather than uniform.
Recommended next move
If Spring Sale — Prospecting stays above 4.0x next period, test a 10% Meta increase and stop if cost per purchase rises above $30.
Keep Google Shopping near its current $1,800 until its 61 purchases repeat at 4.5x or better, then revisit scale.
Overall, returns are healthy and the next move can stay measured. Reply if you'd like to talk through the test limits.
Campaign highlights
Shopping — Core Products
Google Ads
Spend
$1,800.00
purchases
61
ROAS
4.8x
Spring Sale — Prospecting
Meta Ads
Spend
$1,200.00
purchases
54
ROAS
4.1x
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