See the reports your clients receive

What changed

Google Ads recorded 94 attributed purchases from $3,240 in spend: $34.47 per purchase and 4.2x reported ROAS.

Meta Ads recorded 78 attributed purchases from $1,850 in spend: $23.72 per purchase and 3.8x reported ROAS.

These are each platform's attributed results. The same purchase may appear in both platforms, so we have not added them into a unique purchase count or blended revenue total.

What it means

Shopping — Core Products recorded 61 Google purchases at 4.8x ROAS. Spring Sale — Prospecting recorded 54 Meta purchases at 4.1x ROAS.

The source data shows where reported results are concentrated. Different attribution settings mean the platform costs cannot establish which channel caused more incremental purchases. Profitability also depends on margins and costs outside this report.

Recommended next move

Reconcile the platform-attributed purchases with the store's order data before judging combined revenue or choosing a budget increase.

Review attribution settings, recent campaign changes, stock availability, and the client's agreed profitability target with the account manager. Use those checks to decide whether either campaign is ready for a controlled test.

The next conversation is about verified order outcomes and the limits for any test.