See the reports your clients receive

What changed

Google Ads recorded 22 consultation requests from $1,496 in spend: $68 per request. These are tracked requests, not confirmed appointments or retained clients.

Custody — Search recorded 12 requests at $54.17 each. Divorce Filing — Search recorded seven at $56.71 each.

Mediation — Search recorded three requests from $449, or $149.67 each, above the account average.

What it means

Mediation has a higher observed cost per request than the other campaigns in this period. Three requests are a small sample; this comparison does not establish a trend or its cause.

The available ad data does not show which requests became qualified consultations or retained clients. Search intent and landing-page friction remain questions to investigate.

Recommended next move

Check the three Mediation requests with the client and compare their quality with the Custody requests before changing the budget.

Review recent search terms, conversion tracking, and the Mediation landing page. Agree an acceptable cost per qualified consultation with the client, then choose a test if those checks support it.

Keep the client conversation focused on request quality and the evidence needed for the next decision.